stryv.ai

Talk To Us
Talk To Us

Case Study

Building a Smarter, Scalable
Platform that Streamlines
Time Management and Payroll

Initially, the project focus was on improving the user interface (UI), enhancing navigation, accessibility, and engagement for the users. Our design team efficiently worked on developing a visually clean structure, with interactive graphics that depicted data in a comprehensible format. Adding on, the site was carefully optimized for SEO targeting global keywords to increase its search engine ranking and drive organic traffic, improving overall visibility and user engagement.

At a Glance

On transforming a legacy platform by enhancing its user interface (UI) and optimizing its functionality for better time management and payroll processes. The redesign aimed to improve user engagement, streamline navigation, and boost visibility through search engine optimization (SEO).

By redesigning the site with interactive visuals, responsive design, and an improved content structure, the platform achieved a significant increase in user interaction and organic traffic.

Key Highlights

Modern,
intuitive
UI
Clear,
focused
content
SEO-driven
traffic
growth
Engaging
interactive
visuals
Optimized
performance,
faster load
Cohesive
brand
design

Challenges

  • Non-intuitive user interface (UI) of the legacy website making the navigation inconvenient for the users.  
  • Complex features and services and the unstructured content leading to confusion for visitors seeking key information.  
  • Lack of consistency in visual identity, making it difficult for users to recognize the brand and its offerings clearly.  
  • Earlier website is not being optimized for search engines has low visibility and organic traffic.  
  • Absence of compelling visuals drives lower engagement from both employees and administrators.  
  • The legacy website wasn’t fully responsive, causing difficulty for the users to access features on mobile devices.  
  • Mostly the visitors faced challenges due to poor navigation and unstructured content and even finding the relevant features. 

About Client

The client provides a platform for time management and payroll, aiming to enhance user engagement and operational efficiency. They sought to improve their website’s design, performance, and SEO to increase visibility, user interaction, and brand recognition.

Retail

Industry

Workforce Management

Domain

USA

Location

Retail

Industry

Workforce Management

Domain

USA

Location
Check out our Digital Marketing services

How We Worked?

We rebuilt the website with a modern, intuitive design, improved content clarity, and enhanced SEO strategies. Interactive visuals and performance optimizations were integrated to boost user engagement and site speed, ensuring a seamless experience across devices.

Key Highlights of the Solution

UI/UX Transformation: The improved website has a user-friendly interface, modern design ensuring a smooth, intuitive navigation experience across both desktop and mobile devices. 

Enhanced Content Framework: Informative, clear and concise descriptions were added focusing on the platform’s key features, such as time-tracking, attendance management, and employee scheduling.   

Brand Uniformity: We established a cohesive and visually appealing brand identity by aligning color schemes, typography, and imagery following the company’s branding instructions.   

Organic Search Optimization: Comprehensive strategies for improving SEO rankings were implemented, includes keyword optimization, meta titles, meta descriptions, alt text for images, and the content-focused on targeted search terms.   

Interactive Visuals: We integrated engaging visuals, such as infographics and interactive elements, to highlight key functionalities of the platform (e.g., smart employee scheduling, attendance rules, and real-time analytics) for improved user engagement and retention.  

Site Performance Boost: Focusing on image compression, code minification, and caching techniques, for improved user experience and reduced bounce rates.

Technologies

Results

  • User interaction enhanced with increasing number of visitors exploring the platform’s features and spending more time on the site. The intuitive UI and seamless navigation made accessing easier for users.      
  • Implemented performance optimization strategies, significantly improved the user experience and reduced the page load times to 40%.   
  • Cohesive design has increased platform recognition and credibility in the market. The updated version of the website reflected the company’s commitment to innovation and professionalism, contributing to a significant growth in brand value and recognition. 

40% Increase in User Interaction

Improved UI and seamless navigation boosted engagement and time spent on the site.

30% Growth in Organic Traffic

SEO optimizations led to a significant increase in search visibility within three months.

15% Rise in Lead Conversions

Clearer value proposition and optimized design drove higher conversion rates.

Conclusion

Successfully boosted online presence by driving engagement, improving functionality, and optimizing the user experience via enhanced UI design. By focusing on intuitive design, SEO optimization, and seamless integration, the platform improved operational efficiency, customer satisfaction, and brand recognition.

Get in touch, and let’s find the smartest way to move your project forward.

Learn more about Stryv’s innovative services, designed to offer a modern, secure, and customized experience tailored just for you.

General enquiries

info@stryv.ai

Talk to Our Experts

+1-904-310-4540

Take Your First Step Towards Innovation!

    Search

    account

    cart